They said his system was too risky.

Too aggressive.

That it couldn’t work at a place like Penn State.

Jim Knowles heard all of it — and didn’t flinch.

Now he’s the one calling the shots in Happy Valley, and he’s got one goal: build the best defense in the country.

This is how he thinks about pressure, scheme, and silencing critics.

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On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.

Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.

Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.